Growth and MarketingUpdated Jun 2026

Performance Marketing Manager resume example

Q: What skills should a Performance Marketing Manager resume highlight?

A strong Performance Marketing Manager resume highlights skills like paid acquisition, budget management, CAC optimization, A/B testing. These align with what recruiters and ATS systems scan for first.

Drives measurable customer acquisition through paid channels, budget optimization, and data-driven campaign management. Use this example as a reference when building your own ATS-ready resume.

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Professionals building careers at

GoogleMicrosoftAmazonStripeFigma

Professional summary

Performance Marketing Manager with 5 years of experience managing $10M+ annual paid media budgets for B2B SaaS companies. Reduced blended CAC by 40% while scaling spend 3x through channel mix optimization, audience refinement, and creative testing. Skilled in multi-channel attribution, experiment design, and budget forecasting.

Key skills

paid acquisitionbudget managementCAC optimizationA/B testinganalyticsattribution

Role details

Salary range: $85K–$135K

Domain: Growth and Marketing

Boards: LinkedIn, Indeed, Performance Marketing Jobs

ATS keywords

performance marketingpaid acquisitionGoogle AdsCACROAS

Experience bullets example

Realistic examples of how to phrase experience for a Performance Marketing Manager resume.

01Managed $10M+ annual paid media budget across Google Ads, LinkedIn, and Meta, reducing blended CAC by 40% while scaling spend from $3M to $10M through channel mix optimization and audience segmentation

02Led creative and landing page A/B testing program running 30+ concurrent experiments, improving paid channel conversion rates by 35% and contributing to $15M in attributed pipeline

03Built a multi-touch attribution model integrating GA4, Salesforce, and ad platform data, enabling data-driven budget allocation that improved overall ROAS from 2.5x to 4.2x within 6 months

Proof examples

CAC trends
ROAS data
scale milestones
attribution models

Recruiter signals

spend efficiency
scale achievements
experiment rigor